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Maybe its cocktail hour, a specialty restaurant, or simply one of those evenings when you feel like wearing something nicer even if its not formal

Some years ago, designers and brands figured out that the smaller the size that fits, the more likely a shopper is to buy it, explains JoAndrea Hoegg , a professor of marketing and behavioral science at the University of British Columbia

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Styling Tips for Drop Waist Gowns When styling a drop waist dress, consider accessories and hair choices that complement the elongated design